Each project is like a mille-feuille, the classic, carefully constructed French pastry.
The first layer is critical ; it supports the rest of a complex structure. Without it, smooth, efficient function is simply not possible. Once that’s in place, you can play around, tell any story you want, add more layers, add cream, icing, marzipan mushrooms — or nothing at all.
Obviously design has to be functional. But it also has to be generous, elegant and refined.